If you sell products online, you face stiff competition from other e-commerce sites and a growing array of third-party marketplaces, like Amazon and Wayfair. How do motivate a customer to choose your product over an alternative? The answer is simple: compelling, descriptive product data and eye-catching imagery sells products online.

Wood furniture resource Liberty Furniture Inds. has revamped its website to make it easier for retailers and sales reps to navigate across a broad spectrum of categories.

A retail pioneer, Alison has not only experienced great success with her three brick-and-mortar locations of A. Dodson’s and her e-commerce channel, but she’s also helping to better shape the independent retail industry.

Managing product data is not easy. Of course, product data is vital because it powers online shopping: e-commerce websites, third-party marketplaces like Amazon, catalogs, and anywhere else consumers are purchasing products online.

PIM systems vary widely in features and costs. It’s important to know your requirements and goals, so you’re comparing the features that matter most to your business. Get started with these five questions to ask when selecting a PIM system.

For many marketers, day-to-day data complexities are the most difficult aspects of managing today’s omni-channel marketing environments.

Luckily, there are tools to help. A Product Information Management (PIM) system is the busy e-commerce marketer’s secret weapon. We’ll cover PIM system basics and benefits, and four reasons why busy marketers should add a PIM system to their must-have list.

Whether you’re looking to reach an expanded customer base or simply add convenience for your existing one, adding an e-commerce site to your store is a smart move. But it can be a taxing one. Read more >

Whereoware adds to its product offering with the release of Product FastLane, a cloud-based Product Information Management (PIM) system. Built specifically for e-commerce companies, Product FastLane is a user-friendly system managing all the moving parts (product data, images, videos, sales sheets, inventory, and more) powering organizations’ e-commerce websites, digital catalogs, and third-party marketplaces. Read more >

What happens when one retailer (with four stores, an outlet and an ecommerce business) decides it’s time to streamline the inventory management process? She reaches out to some of her top vendors to build a solution. Read more >