How to Optimize Your Product Data

If you sell products online, you face stiff competition from other e-commerce sites and a growing array of third-party marketplaces, like Amazon and Wayfair. How do motivate a customer to choose your product over an alternative? The answer is simple: compelling, descriptive product data and eye-catching imagery sells products online.

Read More
Whereoware
How to Avoid Product Data Pain

Managing product data is not easy. Of course, product data is vital because it powers online shopping: e-commerce websites, third-party marketplaces like Amazon, catalogs, and anywhere else consumers are purchasing products online.

Read More
Whereoware
4 reasons marketers need a PIM system

For many marketers, day-to-day data complexities are the most difficult aspects of managing today’s omni-channel marketing environments.

Luckily, there are tools to help. A Product Information Management (PIM) system is the busy e-commerce marketer’s secret weapon. We’ll cover PIM system basics and benefits, and four reasons why busy marketers should add a PIM system to their must-have list.

Read More
Whereoware
Whereoware Releases Product FastLane, Product Information Management System

Whereoware adds to its product offering with the release of Product FastLane, a cloud-based Product Information Management (PIM) system. Built specifically for e-commerce companies, Product FastLane is a user-friendly system managing all the moving parts (product data, images, videos, sales sheets, inventory, and more) powering organizations’ e-commerce websites, digital catalogs, and third-party marketplaces. Read more >

Read More
Whereoware