5 Tips to Boost Sales on Amazon

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Everyone is selling on Amazon. Did you know that …

  • Amazon represents 43.5% of US retail e-commerce¹

  • 1 out of every 4 US adults has Amazon Prime

Amazon is one of the world's biggest marketplaces. If you aren't fully taking advantage of it, you're missing a big opportunity, but competition is fierce. Put your best foot forward by optimizing your product data and images to stand out from a crowd. To help you get started, we're sharing five tips to optimize your product listings and boost sales on Amazon.

Enhance your images.

Compelling imagery draws attention to your products, but it takes more than a static image to convert customers. We recommend adding a few images to meet various needs.

This might sound simple, but show your products in use. Add alternative images and views, so customers get a better sense for the size and scale of your product. A combination of images helps customers better visualize your products. When it comes to selling online, compelling visuals make a huge difference.

If you have a product video, even better!

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Focus on product titles.

More and more customers find your products on Amazon or your website through a Google search. The right product title catches a customer's eye and helps them find your products.

Your titles should be descriptive and include your keywords, like brand name, model, product type, and color. You can use up to 250 characters in your product title - take advantage of all of this real estate!

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Update product descriptions and bullet points.

Bullet points are key to selling on Amazon. It allows customers to quickly scan through your product listing. Make sure to incorporate keywords and highlight important and compelling features.

Also, add in a brief product descriptions. You need to find a balance between being detailed and concise. Customers aren't going to read paragraphs of text - this is why we suggest combining compelling descriptions with bullets. Whereoware's Product FastLane makes updating product titles and descriptions easy. 

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Update your inventory.

When you get a customers' attention, don't turn them away with an out-of-stock item! Customers don't want to have to wait for a product to be in-stock. Make sure your active Amazon listings are for products that are in-stock and remove any out-of-stock items. This can be done easily in Product FastLane by keeping your inventory up-to-date.

Promote your products.

Double down on your Amazon success by sending emails or promoting your products via pay-per-click ads. Drive more traffic to your Amazon listings, instead of waiting for customers to find you.

Cut these Steps in Half with a PIM system.

If winning on Amazon sounds like a lot of work and you don't have the time, then a Product Information Management (PIM) system is key.

A PIM system, like Whereoware’s Product Fastlane, offers a one-stop-shop to update your product descriptions, images, inventory, and more, and easily share the optimized listing to your website, catalog, and third party marketplaces (like Amazon). Check out Product FastLane’s bells and whistles.

Takeaways.

Optimize your visibility and boost sales by writing compelling titles and descriptions for all your Amazon product listings. Make your product listings concise and informative, and ensure that your inventory is up-to-date. Then, promote your products using emails and pay-per-click ads.

¹ https://expandedramblings.com/index.php/amazon-statistics/
 

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