What is the difference between a DAM and a PIM System?

In today’s competitive e-commerce environment, compelling product imagery and descriptions have never been more important. According to a survey by Shotfarm, 40% of consumers have returned an online purchase in the past year specifically because of poor product content, and 87% said they would be unlikely to make a repeat purchase with a retailer that provided inaccurate product information.

Of course, managing digital assets and product descriptions across your website, catalogs, social media, mobile app, third-party marketplaces, and more comes with its own set of challenges. Luckily, both Product Information Management (PIM) systems and Digital Asset Management (DAM) tools can help you manage digital assets. We often hear them used interchangeably, but they are different tools solving different challenges. Today, we’ll clarify the similarities and differences to help you identify the best tool for your business.


What Is A PIM System?

A Product Information Management (PIM) system helps you market and sell products through distribution channels. It offers a single system to store your product data and digital assets, so you can collaborate across teams and tailor content to specific channels. You then easily set up feeds (exports) to your website, marketplaces, key accounts, retailers, catalogs, ERP systems, and any other channel or system that displays your products.

Some PIM systems also feature asset management to house and connect your product images, videos, sound files, sales sheets, spec sheets, and more. This offers a one-stop shop to send the assets to all distribution channels.

Examples of product assets you’d find in a PIM system:

·        Images

·        Videos

·        Sound files

·        Sales sheets

·        Spec sheets

·        Descriptions


What is a DAM system?

Digital asset management (DAM) tools make it easier to manage the digital rights and permissions for your organization’s rich media. “Organization” is the keyword here. Unlike a PIM, that typically manages your product data, a DAM manages the documents, presentations, images, music, videos and shares them across your company.

DAM systems are important if you’re collaborating across teams, updating content, and tracking asset development using version history. DAM systems help organizations maintain brand consistency across-the-board and make it easy to retrieve brand assets and archive old assets.

Examples of brand and promotional assets include:

·        Images

·        Documents

·        Presentations

·        Print Catalogs

·        Advertisements

·        Sales sheets

·        Videos

·        Corporate communications

·        Press materials

·        Brand guidelines

By making it easier for an organization to find their digital assets, a DAM can boost efficiency, consistency, and save time.

Is A DAM or PIM Better For You?

Here’s a handy graphic from Fotoware that summarizes the difference between a DAM and PIM.


If you’re an internal marketing or responsible for your organizations brand, a DAM system will keep you organized, up-to-date, and on-brand. If you’re selling products online, a PIM system is the lifesaver you need to optimize your product listings and share them across the web.

Product FastLane Can Help

Whereoware’s Product FastLane is a powerful PIM system favored by many e-commerce clients. Product FastLane features include customizable exports, cloud-based hosting, asset management features, and more. Whereoware built 18 years of e-commerce experience into Product FastLane, so it offers the flexibility e-commerce companies desire, with the robust functionality the multi-channel digital landscape requires.

Get more information on Whereoware’s Product FastLane here or contact us for a demo.

Product FastLane Team